Gypsy Soule®’s + Rope Like a Girl = Diamond Tough
A new line of shirts and caps for girls encourage confidence.
WEATHERFORD, TX—The wildly stunning Gypsy Soule® fashion house joined forces with world-class roper Lari Dee Guy to create their spirited “Rope Like a Girl®” line. The line of T-shirts and caps was designed with girls in mind, as an eye-catching way to deliver a message: you can do it.
“I admit, I’d said ‘I roped like a girl,’ on days when I didn’t score well, when I took a bad shot from more coils back than I can really reach, or when I just flat missed a steer I shouldn’t have,” says Guy, a champion roper, well-known roping instructor and an accomplished horse trainer. “But did how I roped have anything to do with the fact that I was a girl? Heck no. I always knew that. I have always believed that, as a girl, I could do anything in the world I wanted to. Why had I been using, and hearing, ‘rope like a girl,’ my whole life, as a negative?
“When I started thinking about that saying a few years ago, it lit a fire in me. It got me thinking about the young girls who come to my schools in South Dakota, Hawaii, Australia, and everywhere in between…They don’t have a doubt in their minds at 10 years old that they’ll see women roping at the Thomas & Mack (Arena in Las Vegas at the National Finals Rodeo) someday. I felt that way when I was 10, too. So why, then, were we letting these girls hear the words ‘rope like a girl’ like it’s a bad thing? Why would we do anything or say anything to discourage that same 10-year-old girl from chasing her dreams?”
Rope Like A Girl was launched to erase doubt. It’s not about beating the boys. It means being proud to be a woman living her dreams, by her own rules, without limitations—Gypsy Soule® and Rope Like a Girl® both embody those beliefs. The Rope Like a Girl logo incorporates the world’s toughest stone, a diamond, as a reminder of how strong women can and must be to succeed. Forged under high pressure for generations, women know a little something about pressure and strength.
About Lari Dee Guy: Lari Dee Guy was born, raised and still lives and works on her family’s ranch in Abilene, Texas. A lifelong rodeo cowgirl, Guy began winning roping competitions at the age of 8 and captured two National Intercollegiate Rodeo Association (NIRA) championships during her college career. She continued to compete and win post-college, garnering countless roping championships. In the past few years she has reduced her competition schedule in order to focus on training horses and hosting roping schools across the United States, Australia and Europe. When she’s not training or running roping schools, she’s busy with Rafter L Breakaway Ropings, a business she started that allows women and girls to compete for large payouts and prize packages in breakaway roping. For more information on Lari Dee Guy, visit her webpage at larideeguy.com
WEATHERFORD, TX—Texas-based Gypsy Soule® has once again blazed a new trail, this time with a fresh, fierce, premium denim line. Famous in the western fashion world for their sharp and wildly original trend-setting styles, Gypsy Soule®’s newest concept gives customers exactly what they’ve requested. Look for the jeans and shorts to hit the market throughout 2015.
“When we decided to enter the denim market, we set out to create a line that turned heads,” says Lorinda Van Newkirk, who, along with Amy Moorhouse, owns Gypsy Soule®. “For years, our customers have seen Amy and I in our tricked-out jeans, and they begged us to design a line for Gypsy Soule®.”
These jeans don’t disappoint. The premium denim—vanity sized from 1 through 12—is loaded with Gypsy Soule®’s signature Rock and Soule style. With a make-up of 98 percent cotton and 2 percent Spandex, a snug but stretchable fit is ensured, which means no bagging in the waist or rear.
Every pair from the new denim line boasts the flashy signature adornments associated with all Gypsy Soule® products—patrons will be thrilled to find embroidery, embellishment, stripes and prints in this line. Fans of Texas-based Gypsy Soule® will turn heads while strutting the Rock and Soule style Gypsy Soule® is famous for.
There are three different fits:
- Essential- A versatile, everyday, mid-rise jean that can go from horseback riding to out-on-the-town. Easy to dress up or dress down, the Essential jeans have a straight leg, with more room in the thigh, allowing the wearer to tuck them into a pair of Gypsy Soule® boots, or leave untucked to complement our Gypsy Soule® flip-flops. The Essential jeans rock the button fly with trendy denim and fabulous finishes.
- Fashion- These babies make everybody look and feel fantastic, especially from behind. If you want to get noticed, grab a pair of Gypsy Soule® Fashion bootcut jeans. Their form-fitting design improves every angle. The “Janis,” named for native-Texan hippie rocker Janis Joplin, boasts a whimsical, colorful v-shaped swath of flowery embroidery from the knee to the hem. Not to be outdone by the Motley, Jailbird, Jane and their fashionable friends being released throughout the year.
- Boyfriend- Women looking for highend comfort will find it in the Gypsy Soule® Boyfriend. They’re super sharp with the roomy and relaxed fit expected in a Boyfriend pant, but have a little bit of a feminine flair with the tapered knee. These jeans will turn heads, but will be as forgiving as the Boyfriend they were named after we can guarantee.
New styles of the jeans and shorts will be released throughout 2015, starting in March with Vogue, Janis, Jess and Motley jeans; April with Hammertime and JJ shorts and The Stud jeans; June with Studette and Major shorts; August with Jailbird, Jane and Smokin’ jeans; and October with Sassy and MJ jeans.
For more information regarding Gypsy Soule®’s new denim line, contact firstname.lastname@example.org; 817.594.6383
We are so excited to announce that we are debuting our Rope Like A Girl collection with champion roper Lari Dee Guy! We are so honored to launch this empowering collection with Lari Dee. She is the leading force in the roping industry and has won many titles through the years. Lari Dee also has roping clinics that she puts on throughout the year all over the world. Our goal is to make this line available to stores in the surrounding towns so her students can claim their own piece.
With this collection we wanted pieces for women that would inspire them and would make them feel proud to wear. The new line is available now. Look for our future lines this year, Hunt Like A Girl and Race Like A Girl. We want to know which is your favorite?
WESA market was a dream come true with our first ever Gypsy Soule® showroom. Amy and I had so much fun planning and getting everything perfect. It was all hands on deck with our Gypsy Soule® reps Brenda, Ute and Susan.
We have an amazing Gypsy Soule® crew and had a blast at WESA. We even had our annual hat exchange with Bob Avila and were able to hang out with our friends from Say I Won’t! We’re now gearing up for the Dallas Apparel Market this week from Jan 21-24. Come see us on the 12th floor booth #20604. We’re ready to ROCK!!
This is our first showroom and Amy and I are so excited to see our vision come to life. We will have more pictures to come
We have so many NEW surprises for everyone to see. New Denim, New Purses, New footwear, New everything!! Your going to love it!! Make sure you come see us.